Thursday, October 15, 2009
The cure for old media
Old media consists of more than just newspapers, there is also advertising, network tv and news, movies and music. All these areas of media are affected by better technological advances. We can just slash old media off the market we need to transform it to New Media. Keep in mind there are people's jobs on the line. Based on the Wall Street Journals' article entitled " How Old Media Can Survive in a New World, 2005" they decided to ask a group of media experts hows to improve the different aspects of media. Here are sum of their suggestions.
- allow viewers to have a backstage pass
- engage the viewer in a conversation
- web broadcast, 24/7
- have overseas alliances
- web delivery of soap operas
- allow independent productions to be shown.
I just named a few, but there are many more. Each form of media identifies that the numbers don't lie. There is a decline in revenue, but they haven't lost the battle yet. The main objective is to communicate with the viewer directly. I like the quote that states...
"The ability to deliver information that's relevant to a consumer can help a publisher form an invaluable link with that person."
Soon it will be very possible to customize the newspaper to suit what information you want, just as you can customize a home page on your computer. Some of the suggestioned ideas stated have been put into place. What do you think?
