Thursday, October 15, 2009
New Media News
With media growing old, a younger more vibrant widespread version is in circulation. News in the form of old media was delivering a centralized message to a mass audience. The method of delivery was mainly TV and newspaper with the idea that the people that liked their content will follow their content. But with new technology available this form of news is dying fast. People are now interested in a more personal experience with their news.
New media has allowed people to be more involved with their news, choosing what they want to see and giving them the ability to express their views. Many news broadcasting companies like cnn have websites that allow followers to choose what they would like to see, and also produce related stories to view. Also showing a running tally of the most popular topics, is another way viewers get to feel apart of a community.
In an article titled "How Media Can Survive In The New World" from the New York Times Brian Steinberg think the way forward for the news industry is captivating the advantages of new media. Making news more personal and accesible for the audience. He states;
New media has allowed people to be more involved with their news, choosing what they want to see and giving them the ability to express their views. Many news broadcasting companies like cnn have websites that allow followers to choose what they would like to see, and also produce related stories to view. Also showing a running tally of the most popular topics, is another way viewers get to feel apart of a community.
In an article titled "How Media Can Survive In The New World" from the New York Times Brian Steinberg think the way forward for the news industry is captivating the advantages of new media. Making news more personal and accesible for the audience. He states;
"Ad executives think a crucial element of newspapers' future will be alerts:
periodic news updates sent to Web-surfing cellphones and pocket-pinging
BlackBerries. The ability to deliver information that's relevant to a consumer
can help a publisher form an invaluable link with that person."
