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Sunday, November 23, 2008

 

Amazon's New Payment Service

In an article by Brad Stone in the NY Times this past July, we are informed that Amazon.com unveiled a new payment service called "Checkout By Amazon" that offers other online retailers the opportunity to use on their own sites as well. Currently, 81 million customers are already part of Amazon.com, and have supplied them with their payment details (credit card numbers, shipping addresses, etc.). These same customers will already have that information on Checkout By Amazon and do not have to deal with re entering it.

In a statement from Mark Stabingas, Vice President of Amazon Payments, he said:

"Customers will be coming through an experience that is really similar to Amazon’s. People will like the familiarity and the comfort associated with that".

Checkout by Amazon is a response to other online retailing sites and their use of payment sites, such as PayPal.com for eBay purchases and Google checkout for purchases through Google. The advantages of these sites, including Checkout by Amazon, is that it calculate sales tax and shipping costs, and allows for customers to track the shipment of their purchases.

Amazon’s new payment system is part of its attempt to offer the best Web technologies to other Internet retailers and businesses. Amazon also offers online storage and computing power to many Web start-ups. Retailers can also use Amazon’s network of warehouses and shipping facilities to store and ship their own products.


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