Thursday, November 20, 2008
Small Town Shops Making Big City Money
In the article, Small Town Shops Bulk up on the Web, Keith Schneider discusses the convergenge of the world wide web and shopping. Schneider states,
"The internet is allowing small stores, here
and around the country, to develop niche
products that shield them against big boy
retailer."
These small town shops now have access to gain national attention. The company cooks corner is located in Manitowok, which has a population of 34, 000 people. Last year five times their total population visited their online store. These small town stores are now able to reach a larger audience and instead of sending costly brochures or newsletters, they can email and advertise online. The world wide web has created a world wide market place that attracts millions of digital consumers.
"The internet is allowing small stores, here
and around the country, to develop niche
products that shield them against big boy
retailer."
These small town shops now have access to gain national attention. The company cooks corner is located in Manitowok, which has a population of 34, 000 people. Last year five times their total population visited their online store. These small town stores are now able to reach a larger audience and instead of sending costly brochures or newsletters, they can email and advertise online. The world wide web has created a world wide market place that attracts millions of digital consumers.
