Thursday, November 20, 2008
Amazon profits even more from printing
In an article written by Jeffrey A. Trachtenberg, Amazon.com 's new policy is that "...publishers who print books on demand that they will have to use its on-demand printing facilities if they want their books directly sold on Amazon's Web site." This fast printing technology is much easier and fater to print books then printing large quantities. The publisher can now print copies of books that coincide with people's requests from customers to retaliers. A profesor who studies the book industry at the Fordham Graduate School of Business, Albert N. Greco, states that :
"You can print and bind a 256-page paperback with a cover in under ten minutes, which means publishers can replenish their inventory within a few hours versus going to a traditional printer that might need weeks to prepare the same order."There are already a number of printon-demand companies that haveare now competting with Amazon and their prices.
