Wednesday, November 19, 2008
Digital Shopping
Amazon.com sells mostly CDs, DVDs, and books and has thirty distribution centers around the world but they are shifting into selling music, movies, and books through the internet. “Digital is where the growth in music is, and other industries are likely to follow,” said Bill Rosenblatt, chief executive of GiantSteps Media Technology Strategies, a New York consulting firm. “Amazon needs to position itself to capture that.” They opened a digital TV and movie store called, Amazon Unbox in the fall of 2006 and also opened an MP3 music store last fall. The MP3 music store really took off with all four major record labels signing on and they are now the number four source of music sales in the United States. Amazon really is shifting ito digital shopping and is one of the first companies to do so. “We wake up every day thinking about digital,” said Mr. Kessel, senior vice president for worldwide digital media, who reports to Jeffrey P. Bezos, Amazon’s founder. “Jeff once said he couldn’t imagine anything more important than reinventing the book. I think that sums it up really well, if you think about that across all our media products.”
