Wednesday, December 02, 2009
Facebook and Yahoo, Working Together
In January, Yahoo had taken on a new CEO and she goes by the name of Carol Bartz. Almost right away, the President and now CEO, Carol Bartz had decided to give Microsoft Corp. the opportunity to continue researching the Internet search technology.
Infact, earlier in the year, Yahoo had re-designed their home page, and in doing so added an option for the user to check his/her Facebook messages from the Yahoo homepage itself.
Now, almost any activity performed from the Yahoo site can be brought into Facebook's news feed. The main goal of this is to drive users back to Yahoo of course, generating a little more buzz around it's own website.
Yahoo has been doing a lot to transform their image including working with Facebook in an attempt to re-vamp its brand.
This new change to Yahoo, is a big one, and Facebook has been adjusting to its vaslty growing community as well, actually, currently Facebook has about 350 million members.
Facebook Connect is a program that has been around for about a year now, and what this does is it allows the user to make their personal ID from Facebook, more universal around the web, meaning your Identity would be known from Facebook so this website you are on now has a way to trust you and or know who you are.
Is Identity 2.0 taking a lift off? It seems like it.
Labels: carol bartz, facebook, Identity, yahoo
Thursday, October 15, 2009
Crooks and your DNA
Identity protection has been a problem for many years moreover with the advances in technology allowing crooks to invade our innermost genetic secrets. Biometric identity such as DNA is a foreseeable problem as “A Trail of DNA and Data” By Paul Saffo describes. Saffo gives a scenario of how by 2020 we’ll have police officers running around with hand-held scanners that will be able to inform us of anything. He predicts the police officer saying something like,
However, this will result in a complex system that will have flaws allowing crooks to take advantage of. Saffo believes,
"Okay, I'll let you off with a warning, but you really need more sleep. I alsoHow far can technology reach that a police officer will be able to advise you to sleep more or that some part of your body needs to be checked? The advances in making a more secure nation and trying to prevent thieves from steeling Social Security numbers or fingerprints will lead into the usage of DNA.
see that your retinal implants are past warranty, and your car tells me that you
are six months overdue on its navigation firmware upgrade. You really need to
take care of both or next time it's a ticket."
However, this will result in a complex system that will have flaws allowing crooks to take advantage of. Saffo believes,
“The notion that it can deliver reliable, theft proof evidence of identity isDNA can easily become like a fool’s gold under close inspection. This being because you would be leaving a trail of your DNA everytime you touched something. Trailing your DNA permits the discovery of your innermost genetic secrets- your ancestry, genetic defects and your ability to get certain diseases. The outcome would be even a bigger dilemma for the genetic marketplace since it’ll be easier for health insurers and companies to prune out risky individuals. Surrendering your DNA
pure science fiction.”
