Thursday, October 15, 2009
Digital era of editing
In an article called "Yahoo Hybrid" from the Wall Street Journal, the emerging impact of search engines on the media is made clear.
Major search engines like yahoo have made it possible for tail to wag the dog. Since yahoo is a major distributor of news, it gives them the leverage through exposure to display what they please. Even major leading networks like CNN have taken a back seat to yahoo news.
The use of algorithms have made it possible for search engines to become efficient digital editors. Using algorithims gives yahoo the ability to find out what pages get accessed the most at what times. They also show the stickyness of a web page.
Since the era of search engine media has arrived major news networks like Dow Jones and Co. have aquired internet companies to broaden their web offerings and audiences.
Major search engines like yahoo have made it possible for tail to wag the dog. Since yahoo is a major distributor of news, it gives them the leverage through exposure to display what they please. Even major leading networks like CNN have taken a back seat to yahoo news.
The use of algorithms have made it possible for search engines to become efficient digital editors. Using algorithims gives yahoo the ability to find out what pages get accessed the most at what times. They also show the stickyness of a web page.
Since the era of search engine media has arrived major news networks like Dow Jones and Co. have aquired internet companies to broaden their web offerings and audiences.
