Tuesday, September 01, 2009
As Daddy Bloggers Attract Readers, Marketers Follow
There is a group who gets benefit from using website and blogs. A blog is a powerful social network such as personal diary. This article, "As Daddy Bloggers Attract Readers, Marketers Follow" by Claire Cain Miller grabed my attention. Usually Mommy bloggers got the spotlight from the marketers, but now the daddy bloggers gradually gained the marketers attraction. For example, Sony try to lend their products to the daddy bloggers to get candor opinions for sales marketing. I think that it is an ideal project to use the daddy bloggers to advertise their products. We need to watch for bloggers' honest review not by the pressure from the company. To become a good blogger, we need to keep this quote in mind; "If you're not transparent, if you end up taking something people think you shouldn't, you're going to lose your credibility in a heartbeat, and bloggers live or die by their reputation, more than magazines do." by Ms. Reed.
