Wednesday, October 22, 2008
Current Events: Digital Ads on Buses
According to CBS news,
"New York's transit agency is testing digital advertising screens
on the side of buses. The screens can target ads for specific
neighborhoods. The ads, which resemble TV commercials,
could even advertise coffee in the morning, and beer after work."
This is a huge technological advance. Businesses will make huge profits and consumers will be well informed and immersed in advertisements. This transforms advertisement from t.v commercials and billboard to digital and personalized advertisement.The system would be capable of running an ad for high-end retailer like Macy's while outside a rival Bloomingdales location, or change advertising to promote restaurants in the area. Some advertisers already signed up to appear on buses in New York. These include Coca-Cola, Sprite, mattress maker Sleepy's, Dunkin Donuts and Oreos. The Metropolitan Transportation Authority is testing the system on a Manhattan route, with an eye toward 200 buses in the first quarter of next year.
"New York's transit agency is testing digital advertising screens
on the side of buses. The screens can target ads for specific
neighborhoods. The ads, which resemble TV commercials,
could even advertise coffee in the morning, and beer after work."
This is a huge technological advance. Businesses will make huge profits and consumers will be well informed and immersed in advertisements. This transforms advertisement from t.v commercials and billboard to digital and personalized advertisement.The system would be capable of running an ad for high-end retailer like Macy's while outside a rival Bloomingdales location, or change advertising to promote restaurants in the area. Some advertisers already signed up to appear on buses in New York. These include Coca-Cola, Sprite, mattress maker Sleepy's, Dunkin Donuts and Oreos. The Metropolitan Transportation Authority is testing the system on a Manhattan route, with an eye toward 200 buses in the first quarter of next year.
