Wednesday, October 29, 2008
Current Events: Barack Obama Purchases Ad Space In Video Games
In light of the 2008 Presidential election occuring in the next week, I thought it would be a good idea to incorporate the upcoming election in my current events topic. Recently, Democractic presidential candidate Barack Obama has purchased ad space in eighteen different video games such as NFL's Madden 2009 and Guitar Hero. Gamers can see the ads as they appear on billboards and other types of signs. The ads are expected to run up until the night before the November 4 election.
The ads are cleverly concentrated, as officials for the Obama campaign said the video game ads target 10 states in specific, which include several battleground states such as Ohio, Iowa, Indiana, Montana, Wisconsin, North Carolina, Nevada, New Mexico, Florida, and Colorado. Not coincidentally, these states also allow for early voting and some of the ads go as far as plugging a website that allows eligible voters to submit their ballots.
Obama is the first presidential candidate to campaign in such a manner and his target audience appears to be males between the ages of 18-34; a notoriously tough demographic to reach. This is supported by the types of games in which the Obama campaign is advertising, which are mostly sports games such as NBA, NHL, and NASCAR games.
The duration of these ads vary from state to state and the exact cost of these ads are unspecified, according to Electronic Arts Inc. spokeswoman Holly Rockwood.
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A good post. This is a new development in this campaign. You are right gaming is a great way to reach a tough demographic.
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