Tuesday, September 02, 2008
Customers use Blogs to vent, possibly getting sued!
http://www.crmbuyer.com/story/When-Angry-Customers-Fight-Back-64350.html
Erika Morphy from CRMBuyer.com, reports that customers may face legal risks when posting blogs complaining about companies with non-factual information.
Erika Morphy from CRMBuyer.com, reports that customers may face legal risks when posting blogs complaining about companies with non-factual information.
A D.C. resident, Raelyn Campbell filed a lawsuit in the sum of $54 million from Best Buy because of the loss of her laptop. She culminated a campaign and expressed her discontent with long blogs in which she invited her family and friends to contact the retailer on her behalf.
This is a common practice, according to the article, in which customers can express their concerns with products and company policies, but at what point might a customer cross that fine line?
This is a common practice, according to the article, in which customers can express their concerns with products and company policies, but at what point might a customer cross that fine line?
"Although the case law relevant to blogging is still minimal, bloggers appear to
have the best of legal protections afforded to both media and private citizens.
To successfully sue for libel against a media outlet, the plaintiff has to show
not only that a particular statement was false, but also that it was made
with malicious intent. The damage to its reputation must be tallied up as
well."
As consumers we often forget that we are all human and sueing for $52 million for a lost broken laptop is a little absurd. Bottom line we need to make a distinction between fact and opinion when critizing a service, product or company.
Comments:
<< Home
A good post.
Angry bloggers complaining about corporate injuries are very common. Sometimes the bad news travels very quickly and can really damage the public image of the corporation, sometimes it is picked up by the traditional media and amplified. Corporations and their public relations firms are well aware of this. Blog-watching and early response tactics are being used to try to stop rumors from circulating on the web. Blogging is a powerful fractured network of communications that is difficult to manage.
Angry bloggers complaining about corporate injuries are very common. Sometimes the bad news travels very quickly and can really damage the public image of the corporation, sometimes it is picked up by the traditional media and amplified. Corporations and their public relations firms are well aware of this. Blog-watching and early response tactics are being used to try to stop rumors from circulating on the web. Blogging is a powerful fractured network of communications that is difficult to manage.
A good post.
Angry bloggers complaining about corporate injuries are very common. Sometimes the bad news travels very quickly and can really damage the public image of the corporation, sometimes it is picked up by the traditional media and amplified. Corporations and their public relations firms are well aware of this. Blog-watching and early response tactics are being used to try to stop rumors from circulating on the web. Blogging is a powerful fractured network of communications that is difficult to manage.
Post a Comment
Angry bloggers complaining about corporate injuries are very common. Sometimes the bad news travels very quickly and can really damage the public image of the corporation, sometimes it is picked up by the traditional media and amplified. Corporations and their public relations firms are well aware of this. Blog-watching and early response tactics are being used to try to stop rumors from circulating on the web. Blogging is a powerful fractured network of communications that is difficult to manage.
<< Home
