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Thursday, November 08, 2007

 

Word of Mouth

"Word-of-mouth via the Internet is worth a fortune in promotion."
It is said about marketing, that word of mouth is much more valuable to a product or service than all the advertisement and promotion in the world, the same applies to the opportunity that Web 2.0 gives to different people.


"Although millions of opinions and videos, often very amateurish, only add to our information overload, a significant advantage to user-generated content is that truly talented authors, artists, musicians and moviemakers can gain an audience much more easily than they could in the past."


Promotion through avenues such as Facebook, Myspace and Youtube can be invaluable to talents of all kinds, and can help promote events that may not be otherwise.


Comments:
A good quotation, cite the source clearly.

How is Web 2.0 used for marketing? What makes user-generated content so interesting to advertisers?
 
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