Friday, November 09, 2007
What is Web 2.0
What exactly is web 2.0? Web 2.0 started out as a "buzz word" without a core definition. Web 2.0 was created in a brainstorming conference between O'Reilly and MediaLive International. The main idea of web 2.0 was using the internet as a platform for better and greater means since the falling of the dot-com era. Naturally web 2.0 is better and more advanced then web 1.0. Below is a list containing applications, websites, browsers ect. in web 1.0 and their more advanced counter-parts for web 2.0.
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> blogging
evite --> upcoming.org and EVDB
domain name speculation --> search engine optimization
page views --> cost per click
screen scraping --> web services
publishing --> participation
content management systems --> wikis
directories (taxonomy) --> tagging ("folksonomy")
stickiness --> syndication
In this article O'Rielly goes in great detail between particular applications which failed in web 1.0 and the application that will replace it in web 2.0 ie. netscape vs google.
Netscape framed "the web as platform" in terms of the old software paradigm: their flagship product was the web browser, a desktop application, and their strategy was to use their dominance in the browser market to establish a market for high-priced server products. Control over standards for displaying content and applications in the browser would, in theory, give Netscape the kind of market power enjoyed by Microsoft in the PC market. Much like the "horseless carriage" framed the automobile as an extension of the familiar, Netscape promoted a "webtop" to replace the desktop, and planned to populate that webtop with information updates and applets pushed to the webtop by information providers who would purchase Netscape servers.Also in this article he speaks about the seven principles of web 2.0 which are: Web as a platform, Harnessing collective intelligence, data is the next intel inside, end of software release cycle, lightweight programming models, software above the level of a single device, rich user experiences.
At bottom, Google requires a competency that Netscape never needed: database management. Google isn't just a collection of software tools, it's a specialized database. Without the data, the tools are useless; without the software, the data is unmanageable. Software licensing and control over APIs--the lever of power in the previous era--is irrelevant because the software never need be distributed but only performed, and also because without the ability to collect and manage the data, the software is of little use. In fact, the value of the software is proportional to the scale and dynamism of the data it helps to manage.
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A good link and a good quotation. You have summarized some key points here. Try to add some analysis next time. For example, what is the difference between Double Click and Google AdSense? Or "publishing and participation"? What does any of this mean to you?
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