Tuesday, November 07, 2006
Tv nEWS!!!
In the article TV News outlets Revamp Web Sites by Brian Steinberg it talks about the news and web sites. It seems that tv is favored toward the older people and not the younger as much. Although, they are hoping to change that. They are offering a lot of free video;s about the news on the web. They are trying to reach a broader auidence as well. The web seems to be 10-15 years younger than the tv auidence in reference to the news. "Not only is the Web more widely used by young people, but on-demand videos also are more convenient for people who aren't home in time for the 6:30 p.m. news program". A lot of people don't have the time to waste watching the news to hear one story while waiting a half an hour to get to that story that they are interested in. "Cable networks such as CNN and Fox News already have a more diverse mix of advertisers than broadcast news, including more auto makers, for instance. Even so, CNN hopes its Web effort will bring in advertisers, such as movie studios, that traditionally seek younger audiences. CNN is in discussions with 70 to 80 marketers". This shows how they are trying to get a variety of people, and to have ads that will bring out things for the younger type of auidence. He also states that a lot of people like to watch a clip of a video story online and usually before the clip goes on they have ads they preview for about 15-30 seconds. For example if you go to watch a trailer on new movies they will usually show an advertisement first and then the trailer but a lot of times they will do it on each trailer clip to grap your attention. Lastly on a video clip you can not skip it you have to watch it unlike tv where you can rewind or fast foward. I personally like the web verses the internet becuase i find it more interesting and i can search for what i want within minutes on Newsday or NYT online by typing in a search.
