Tuesday, November 07, 2006
CBS
Since CBS's obvious struggle since last year they have tried several ways
to stay afloat against Fox and NBC nightly news. The addition of Katie
Couric seemed to give the show new life and a younger audience, which they were
aiming for, but the people saw right threw it and CBS finds itslef dwindling
once again.
"As part of an ambitious attempt to revive CBSNews.com with a broad array of free video news produced just for its Web site, CBS said today that it would also introduce a Web log to comment on CBS's newscasts, both online and on air."
The introductin of the weblog may be the best move of CBS in order to grab
attention. They are realizing the importance of feedback and the use of the
internet to be more in depth and the ability to interact with their viewers. The weblog along with daily broadcasts that cannot be seen on t.v. may just be the idea that brings CBS up to par in the nightly news market. If you fail, try and try again."The announcement of wider online efforts for CBS News also provides it with
what Larry Kramer, the president of CBS Digital Media, called a "cable news
bypass." CBS does not have the broader outlet for its news gathering available
to rivals like NBC and Fox, which also run cable news networks."
