Thursday, November 16, 2006
Paper Cuts
"Last month, seven major papers -- The New York Times, Boston Globe,
Philadelphia Inquirer, Philadelphia Daily News, San Jose Mercury News,
Newsday and The San Francisco Chronicle -- announced that they were
eliminating newsroom slots, some 450 in all."
There are other forms of media that will need to pick up the slack in order to serve our country to the extent we are accustomed to. But the media has become a business like everything else in this world and relies a lot on ads for their profit.
It will be a sad day when the only reason we are delivered a newspaper is for the advertisers to get into our homes."Worst, beyond its usefulness as a delivery vehicle for ads, content is
nothing but cost. As a media executive once told me, after inspecting a new
magazine I helped create: ''This is fine, but remember, it's only the envelope.'' His point: I was in the packaging business. In news and entertainment, ad support is now an issue. Advertisers themselves want to target messages with precision and measure effectiveness. Some are storming the fence between content and commercials; others are finding dedicated advertising channels -- from Craigslist to the Home Shopping Network -- cheaper and more effective than traditional media."
