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Monday, November 20, 2006

 

If you can't beat 'em . . . Yahoo Coup

176 Newspapers to Form a Partnership With Yahoo - New York Times

The New York Times reports that Yahoo has created a partnership with 176 newspapers to form an enormous network of information:
"A consortium of seven newspaper chains representing 176 daily papers across
the country is announcing a broad partnership with Yahoo
to share content, advertising and technology, another sign that the wary
newspaper business is increasingly willing to shake hands with the technology
companies they once saw as a threat. "
The wave of mergers, acquisitions and partnerships continues as new media and old media are seeking alliances to confront the increasingly competitive media market.

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