Thursday, September 17, 2009
"Where is Wal-Mart's Fancy Stuff? Try Online
In the article 'Where is Wal-Mart's Fancy Stuff? Try Online' by Bob Tedeschi, he speaks about how Wal-Mart has added luxury items on the it's website. The website is selling anything from $18 six-packs of boxer shorts to 18-karat white gold ring ("IGI Certified") for $9,988. Online shopping is a big phenonomen, which I can admit, I am apart of.
"Wal-mart.com certainly does not lack for attention. According to Nielsen//NetRatings, an Internet research firm, more than 16 million people visited Walmart.com last month, or nearly 11 percent of the active Internet audience in the United States. The average visitor spent nearly 14 minutes on the site during each visit. By contrast, 130 million customers visit Wal-Mart stores each week in the United States."We all know that Wal-Mart is a discount store; which means, we only look for bargains. On their online store, Wal-Mart was testing luxury items.
"Companies can only misfire by selling items that are not related to their overall brand message, Mr. Schubart said. In that context, Walmart.com should be fine as long as it convinces customers that a $10,000 ring is a bargain. (Indeed, late last week, the ring was sold out, although Walmart.com did not say how many were offered.)"In my opinion, it's hard to take Wal-Mart seriously with the selling of diamond rings. I don't know what the cost of a diamond ring is else where, but If my fiancee bought me an engagement ring from Wal-Mart, I don't think I would be too pleased.
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A good post. I hope your future fiancee reads this before shopping at Wal-Mart.
What does this tell us about the difference between online shopping and in-store shopping at Wal-Mart? Why do they have the fancy stuff online only?
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What does this tell us about the difference between online shopping and in-store shopping at Wal-Mart? Why do they have the fancy stuff online only?
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