Monday, November 10, 2008
Google is a Tween
In "Google at 10: Searching Its Own Soul," New York Times reporter Miguel Helft quizzes Google CEO Eric Schmidt about the future of his "advertising company" in these troubled economic times.
Obama has promised to appoint a chief technology officer (CTO) for his administration. Eric Schmidt claims not to be interested. Google's CEO did endorse Obama and will now serve on Obama's economic advisory board for the transition period. Miguel Helft quotes Schmidt's economic advice for the President-elect:
Schmidt predicts that Google will survive the recession even if advertising revenue drops. Growth will slow but not stop. CEO Schmidt is confident that Google advertising is a superior product because:
Obama has promised to appoint a chief technology officer (CTO) for his administration. Eric Schmidt claims not to be interested. Google's CEO did endorse Obama and will now serve on Obama's economic advisory board for the transition period. Miguel Helft quotes Schmidt's economic advice for the President-elect:
"The strongest position I have taken from an economic point, with Senator Obama, now President-elect Obama, has been to try to solve all of our problems at once. And the easiest way to do that, at least in domestic policy, is by a stimulus program that rewards renewable energy and over time attempts to replace fossil fuels with renewable energy. The Google calculations, which we announced about a month ago, indicate that over a 22-year period, you can save a trillion dollars by investing in these technologies, including plug-in hybrids, and thereby reduce our reliance on oil."
Schmidt predicts that Google will survive the recession even if advertising revenue drops. Growth will slow but not stop. CEO Schmidt is confident that Google advertising is a superior product because:
"We have a product that is more measurable, more targetable, and we are the innovator in the space. At some point, people need to sell products, and at some point they realize that the best advertising is measurable advertising, and they conclude that we do that."
Labels: Google
