Sunday, November 02, 2008
Digital Politics
Andrew Sullivan. May 25, 2008. Barack Obama is master of the new Facebook politics. Retrieved from Timesonline.com
The Obama campaign has been tinkering and tweaking with its technology infrastructure since it kicked off in February 2007, and today has the most sophisticated organizing network of any presidential campaign in history. Previous political campaigns have utilized the Internet — Howard Dean's 2004 presidential run. But Obama is the first to successfully integrate technology with a political organization that emphasizes volunteering and feedback on a colossal scale.
The Obama campaign has been tinkering and tweaking with its technology infrastructure since it kicked off in February 2007, and today has the most sophisticated organizing network of any presidential campaign in history. Previous political campaigns have utilized the Internet — Howard Dean's 2004 presidential run. But Obama is the first to successfully integrate technology with a political organization that emphasizes volunteering and feedback on a colossal scale.
There is only one real answer to Obama’s financial success: the Internet. WhatI think this new way of campaigning is of great benefit for the candidates and for Americans. It enables people to come together and become operative for their candidate and it invites a new younger demographic to become active in their country's future.
Howard Dean, a previous candidate for the Democratic presidential nomination,
presaged in 2004 - when he raised $27m online for his campaign - has come to
fruition only four years later with a candidate who is primed to take advantage
of web power and a generation that is now used to relating, thinking, talking
and meeting online.
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