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Wednesday, October 10, 2007

 

Google May Fight Microsoft In Battle of Cell Phone Software

After our discussion in class about the flattening of the world by corporations and globalization i came across an old fashioned newspaper article about something similar. Newsday reports that Google may get in the market of producing cell phone software to rival Microsoft's, which of course is really the only show in town when it comes to devices like palm pilots and blackberries. This may be a welcomed change and freshening up to cell phone software that is old and past its time. The new Microsoft windows Mobile 6 is basically just a smoothed out version of the previous generation for example. Like we talked about in class, America is behind the time tech wise and we need some good competition to get back in the game. I don't want to go to India for a job.

I think this would be a good idea because going on Google's reputation, it just seems like everything they touch turns to gold. And rather then creating a whole new phone and possibly service to launch this new software, they can simply piggy back on existing phone companies or service providers. Google also stated that it would rely on Linux software, which is free and open to the public. This is an important step in creating an OS that will constantly be improved, not to mention Google would be reaching out to more people then ever. I do not own a smart phone that requires a OS but if i did i don't think i would want Microsoft software on it, i would rather have Apple but we all cant afford the iPhone, so Google create a nice piece of software and bring us into the future.
"The software would challenge Microsoft Corp.'s products that run Web-browsing phones. About 1 billion of those devices will be sold by 2011, according to research firm IDC in Framingham, Mass. Google plans to let phone makers and wireless companies sell handsets based on its software, rather than creating a device like Apple Inc.'s iPhone, the Times said"(Bloomberg News)



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Comments:
A very good post.

This is a battle for the future of the digital revolution. Google represents a real challenge to the dominence of the Microsoft business model.

Free applications online? Why buy software?

Why should I pay Microsoft if Google will provide the same applications free in exchange for watching a little advertising and allowing my consumer data and behavior to be tracked and marketed to retailers and manufacturers?
 
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