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Tuesday, December 12, 2006

 

News media

In a past post I wrote of the television news from CBS and there efforts to reach more demographics by broadening their digital horizons. This may not be the most important aspect of the course, but being a media and communications major it concerns me very much. It used to be, if you wanted to be in broadcasting, that one would have to be involved in newspapers and television. With the digital revolution has come new mediums for news broadcasting called webcasts. More and more newspapers and tv news channels are breaking into this because of the decreasing number of people actually watching or reading the news elsewhere in conventional ways.
Not only has the webcast and blogs been used by news corporations, but anyone has a chance to play their news on the web. A simple video camera and connection to the internet and one could become an investigative reporter. A small radio station, such as on a collegiate campus, can be broadcast to viewrs around the world which has leveled the playing field and broadened the possibilities of the individual. People also have the chance to discuss and comment on news with others around the world which has really made this world a small one.
This is important to realize if you are in my sort of major because getting involved in broadcating means more now than ever concerning possibilities.

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